In-house training
Get that one decisive advantage in every negotiation– scientifically sound, proven in practice & measurably successful.
In-house training
- Take advantage of our in-house training and transform your employees into negotiation professionals who deliver measurable results. Let's take your negotiating power to a new level together!
Individualized negotiation training
- Purchasing and sales
- Management / Executives
- Team leads and project managers
- For everyone who wants to negotiate better.

More than 100 companies trust in our expertise





Master every negotiation and make your success predictable
In our scientifically based negotiation training courses, we will work with you through all aspects of the negotiation process. You will learn field-tested techniques, strategies, and tactics that lead to a successful negotiation outcome. You will apply the acquired knowledge in exercises and negotiation simulations to ensure you get the most out of the training. What's special about this approach is that it maximizes success even if your counterpart is also familiar with these tactics.
GNI Negotiation Mastery®
Certified negotiation training – successful with system and structure

Modul 1
Professional negotiator
Essential negotiation skills.

Modul 2
Master Negotiator
Conduct difficult negotiations in a controlled manner.

Modul 3
Expert Negotiator
Diamond-cut your negotiation skills.
Module 1: Professional Negotiator (individualized)
Contents:
- The first level covers the basics of negotiations and how to follow the process confidently and safely.
After the training you will be able to:
- Essential skills of successful negotiators
- Key strategies for successful negotiation results
- Psychological negotiation mechanisms: application and protection
- Building and strengthening trust
- Power mechanisms and their effective application
- Use of the Harvard concept
- FBI method for behavior change
Your advantage
- Scientifically based negotiation strategies
- Prepare negotiations optimally.
- Confident and convincing “FAIR-trade”.
- Communicate effectively and goal-oriented with negotiating partners.
- Assert yourself and assert yourself against experienced negotiators.
- Develop flexible adaptability in dynamic negotiation situations.
- Achieve successful deals through strategic negotiation management
trainer
- Dr. Glade or trainer from the coaching staff
Module 2: Master Negotiator (individualized)
Contents:
- After this training, you'll be able to confidently handle 90% of your negotiations. You'll learn the most important tactics and strategies for achieving optimal deals.
- In doing so, you always strengthen the relationship with your negotiating partner and avoid possible dangers
After the training you will be able to:
- Successfully manage complex negotiations
- Conduct difficult negotiations in a controlled manner
- Mastering dead-end situations
- Control and use emotions in a targeted manner
- Dealing with lies, deception and threats
- Effective team negotiations with clear roles
- Strategically apply expanded power mechanisms
- Strategies for cases where the Harvard concept is not sufficient
- PLS strategies for maximum negotiation success
Your advantage
- Scientifically based negotiation strategies
- Prepare negotiations optimally.
- Confident and convincing “FAIR-trade”.
- Communicate effectively and goal-oriented with negotiating partners.
- Assert yourself and assert yourself against experienced negotiators.
- Develop flexible adaptability in dynamic negotiation situations.
- Achieve successful deals through strategic negotiation management
trainer
- Dr. Glade or trainer from the coaching staff
Module 3: Expert Negotiator (individualized)
Contents:
- In this training, we will reinforce the concepts covered so far through video analysis. You'll have the unique opportunity to see, analyze, and optimize your negotiation styles in realistic scenarios.
After the training you will be able to:
- Deepening and intensifying your learned tactics and strategies
- Video analysis of your negotiation simulations
- Self-reflection and optimization through 1:1 feedback
- Personalized coaching based on video analysis for targeted improvements
- Limited number of participants
- Bonus: Tactical use and improvement of your nonverbal body language
Your advantage
- Scientifically based negotiation strategies
- Prepare negotiations optimally.
- Confident and convincing “FAIR-trade”.
- Communicate effectively and goal-oriented with negotiating partners.
- Assert yourself and assert yourself against experienced negotiators.
- Develop flexible adaptability in dynamic negotiation situations.
- Achieve successful deals through strategic negotiation management
trainer
- Dr. Glade or trainer from the coaching staff
Competitive advantages through negotiation skills
The Journey to GNI Negotiation Mastery®

Negotiate independently and confidently
Display more sovereignty and self-assurance, don't let anything show and at the same time read your counterpart like an open book.
Long-term relationship with the negotiating partner
Good negotiation means achieving a win-win situation for all parties involved. This way, you can get your points across without feeling guilty.
Increased sales and best conditions
Close more and better deals and achieve higher margins – for more customers, larger collaborations and, in both cases, the best conditions.
Planability and structure in every negotiation
Ensure good results across multiple negotiations – thanks to scientifically sound methods.
Successful negotiation projects – what our customers say






“I was able to apply the knowledge within the same week and we were able to reach an out-of-court settlement in one case, thus saving the company a lot of money.”
Head of Human Resources, Logistics and Transport (DAX subsidiary).
“Through the consulting, we achieved an additional EBIT of EUR 2.5 million with a negotiation volume of EUR 15 million.”
Chief Sales Officer (CSO) of a medium-sized company (manufacturing industry)
There's so much quality behind it! I've worked with Christian many times and will certainly do so more in the future. His knowledge is in-depth and based on scientific principles.
Account Manager, Investment Company
Just by correctly applying a specific negotiation technique, we have already recouped the investment in the in-house training
Sales Manager (Mechanical and Plant Engineering, OEM)
Mandatory event for sales, purchasing and management
Managing Director, Medium-Sized Company, Automotive Supplier
I wish I had had all this knowledge much earlier so that I could have generally acted better and more confidently in my negotiations.
Sr. Account Manager, Software Vendor
"What you learn here is extremely important!"

I have worked with Dr. Christian Glade many times and will certainly do so more often in the future. His knowledge is in-depth and based on scientific principles.
"Not just theory, but practice!"

Everything that comes from Dr. Christian Glade is of the highest quality. His open manner, coupled with his knowledge, is unparalleled. I definitely recommend him.
"There's so much quality behind it!"

I have worked with Dr. Christian Glade many times and will certainly do so more often in the future. His knowledge is in-depth and based on scientific principles.
"What you learn here is extremely important!"

I have worked with Dr. Christian Glade many times and will certainly do so more often in the future. His knowledge is in-depth and based on scientific principles.
"Not just theory, but practice!"

Everything that comes from Dr. Christian Glade is of the highest quality. His open manner, coupled with his knowledge, is unparalleled. I definitely recommend him.
"There's so much quality behind it!"

I have worked with Dr. Christian Glade many times and will certainly do so more often in the future. His knowledge is in-depth and based on scientific principles.
The secret recipe – own scientific studies published in top international journals
Our own studies and existing science form the basis of our training.
The one by Dr. Glade,specially conducted and published studies prove the relevance of good negotiation in the B2B environment
The experienced negotiation trainer bases his publications on his own comprehensive studies as well as on important findings from scientific research.
Through his publications, Dr. Glade sound insights and practice-oriented approaches to optimizing negotiation strategies and techniques, that help companies conduct more successful negotiations and achieve their goals.


Dr. Glade's book is now available in stores!
Dr. Glade's scientifically sound book "Negotiation Mastery in Entrepreneurship" is now available in stores. The book offers in-depth insights and practical approaches in the field of negotiation leadership and strategy, derived from the most successful entrepreneurs.

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